Trying to find the best free online marketing tools is a lot like a dog chasing its tail.
You find one that you like, but it doesn’t do everything you want. So you search and find more, only to find the second tool is a lot like the first. Except the second tool does one thing better and one thing worse than the first.
You spend hours researching and searching for “the best” marketing tool. It comes to a point where you debate whether to give in to paying a high monthly fee for a premium version. By the end of the day, you’re on an information overload, yet feel like you didn’t do anything all day.
Don’t fret. I came up with a list of marketing tools that will serve you well. Without further ado, here are my go-to free online marketing tools.
Great for: Growing Your Audience, Sharing Articles
For any links that you share on social media, you’re doing yourself a disservice if you’re not using Start A Fire.
Start A Fire is a browser extension that creates a small pop up of your articles when you share any piece of content. As an example, I recently shared a link on Twitter where my articles showed up at the bottom of the page:
Sharing related content that users are interested in is a great way to grow your audience.
Great for: Keyword Research
There’s so many keyword research tools out there, but my personal favourite is Serpstat. It displays related keyword terms, accurate monthly search volumes, keyword competitiveness, and much more. Plus, it’s super easy to use.
Great for: Competitor Analysis
Spyfu is a keyword research tool that shows the competition, click-through rate, and search volume of keywords.
Like many sites, it’s a “freemium” site where you can see a limited amount of information about your keywords. It does allow unlimited searches though which is a nice change from other keyword tools.
However, Spyfu’s stats can be quite different than other sites so it’s always good to crosscheck. Some other options include SEMRush, BuzzSumo, Keyword Revealer, and Moz.
Great for: Finding Royalty-Free Images
TheStocks amalgamates all royalty-free image sites into one. My personal favourite from the list is Pixabay because it seems to have every type of image.
There are some cool niche ones too. New Old Stock features historic images, and Travel Coffee provides beautiful travel pictures.
Great for: DIY Graphic Design
If you’re not doing your own basic graphic design, you’re spending unnecessary money. Canva is my go-to for editing images, logos, and website banners. It’s free, easy to use, and you can upload whatever images you want. You can also do social media post design, LinkedIn post headers, infographics, and so much more.
Great for: Creating a Call-to-Action
Snip.ly is the same premise as Start a Fire, except it gives a call-to-action rather than a list of articles to read.
The main difference between Start A Fire and Snip.ly is that Start A Fire copies the title of the article, whereas Snip.ly just gives a link. This can be a pain if you want to quickly share content. It’s also not as user-friendly as Start A Fire, but it’s still a useful service that is worth mentioning.
Great for: Content Writing, Editing
Hemmingway is a super useful tool that gives you feedback on the readability of your articles. It can determine if your sentences are too long or confusing and if a simpler phrase could be used instead. It also tells you if you have a passive voice or if your verbs could be stronger.
Great for: Seeing What’s Trending, Content Ideas
Builtvisible is one of those free online marketing tools that doesn’t seem to be highly publicized. It provides a powerful Google spreadsheet that shows trending content across several platforms. Some of them include Twitter, Reddit, Hacker News, Google, and Digg. You can type in your keyword to see what’s being shared and get ideas for your own content. There are a few more steps than just downloading it, but it’s easy when you follow the instructions on their website.
Great for: Attracting Visitors, Growing Your Audience
Did you know, 8 out of 10 people will read your headline but only 2 out of 10 will read the body of your article?
Headline Analyzer will analyze your headline (…) based on parameters that get people to click. This includes power words, emotion, length, and structure. I wouldn’t take it as the gospel of headline truth, but it can give you a good idea of whether you’re on the right track or not.
Great for: Surveying Visitors
Typeform is a user friendly web application. You can use it for anything on your webpage where you want people to answer questions for you. Surveys, registrations, job application forms, quizzes, and order forms are just a few of the things Typeform does.